Apart from these benefits, sometimes Google rewards with a higher ranking. It means, higher the Click-through rate, provides higher search engine rank. Also, this increases brand awareness.
Therefore, if your website ranked in the first search result but if nobody visits then you have to increase the click-through rate. In this guide, you will get to know, how to increase organic CTR in easy and effective ways.
Read: Best SEO Optimization Tips To Improve Your Ranking
Importance of CTR in SEO
The click-through rate has become more and more popular in the Search Engine Optimization world. It measures the quality of the content.
CTR can Improve the Organic Search Position
For a particular keyword, the website’s ranking hugely depends upon the number of inbound links. When someone visits your website, Google will also see the searchers vote that you get.
The combination of the searchers’ vote and the external vote can lead your website at the top of the ranking. Everyone wants to appear on their website on the first search result for the main keywords.
Sometimes it happens that your website is on the first search result but not getting enough clicked, then this can decrease your Google ranking. Also, occasionally websites from the second or third page with a higher CTR rate can manage to jump to the first page.
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Easy Ways to Increase the CTR
If you increase the click-through rate, you can surely improve the search engine ranking. Sometimes, by creating proper meta titles and descriptions, you can increase the CTR.
Nowadays, you can also do a lot of things in order to rank your page and increase the CTR.
Use Emojis
By using emojis in the meta title and descriptions you can quickly increase the Click-through rate. Sometimes, the emojis can attract the attention of the visitors. For a long time, Google research on it.
The first emoji in mobile SERPs has been first introduced in 2012. However, in 2015, Google removes the emoji and in the year 2017, they again introduced emojis.
If you use lots of emojis in the meta title or in the descriptions, your page will be more attractive for the people to click on.
Use Descriptive URLs
By using a descriptive URL you can easily increase the Click-through rate. According to a study from Microsoft, a descriptive URL gets 25% more clicks as compared to the generic URL.
Best Practices URL that increases the CTR
It must be as short as possible
As reasonable as possible
Surrounding the target keyword
Use Review Snippets
Whenever somebody is searching for an online product, they have been taken to the Search Engine Result Page. In the initial search, Google will display each related website as the snippet.
If you are in the eCommerce industry, then you have to spend most of the time determining how you can get the attention of the customers. By leveraging rich snippets, you can increase the CTR rate.
In order to increase the CTR, rich snippets may also impact Search Engine Optimization.hence, when the review snippets improve the Click-through rate, Google will improve the page value to the users.
To display your product as a rich snippet experience, at first, you have to implement the structural data on the web page. Schema.org is the widely used structured data supported by search engines.
At Schema.org you will see all the common data types. This also allows you to preview the rich snippet.
By using these three ways you can increase the Click-through rate as well as your ranking.
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